Tim Moore is one of about 80 million Baby Boomers, who is still busy changing the world … and then some.
I met Tim shortly after moving to Raleigh, NC in 2011 to discover we shared many common passions, including the love for marketing and lifelong learning. Here’s a snippet about Tim and a few insights about Millennials, or Generation Y – the largest population in the United States today with 85 million individuals age 16-32 – from an in person interview earlier this month.
A Bit About Tim
Tim is a great “guy,” who always makes me – and his audiences – laugh. He’s an entreprener. A veteran sales pro. A fascinating mind. An energetic speaker … and then some.
Tim Moore knows big brands and has worked with such Fortune 500 firms as PepsiCo, Gillette, Dow Chemical and L’Oreal USA. He knows small business and in 2003 founded Dancing Elephants Achievement Group, through which he teaches small business owners high impact, growth strategies to help ensure success. He knows sales and dedicated his career to the profession.
Today, he is the editor of Carolina Business Connection, an online source for North Carolina’s business headlines, news and events. He is a sought after keynote speaker, helping corporations – including Prudential, Pense and BASF – learn how to effectively translate generational differences into sales opportunities. He is part of Cam Marston’s team with Generational Insights that has become the leading voice on the impact of generational differences on sales, marketing and management.
5 Bytes About Millennials
“This is an interesting group for sure,” says Tim. “Here’s a few highlights.”
1. The Millennial Stereotype
“This is the trophy generation. Their parents were, and are, their best friends. They are spoiled. They don’t pay attention to business hours or dress codes in the workplace. They are quick to offer their opininion,” says Tim.
2. Their Strengths
“They can multitask like nobody’s business and get new technology faster than any of those generations, which came before them,” he says.
3. But Did You Know?
Not only is Gen Y the largest population in the county, they are also the highest educated group today,” says Tim. “They are – and will be – hard workers.”
4. Working With Millennials
“Of course, just keep them focused on tasks,” he says. “Set rules, but keep them flexible. For example, set the expectation they need to work eight hours per day, Monday – Friday, but don’t tell them when to come in or leave.”
It’s not that they don’t care as some people percieve. It’s that “they work to live. The job gives them money. And the future is next Friday.”
Involving them and explaining why is important.
“Success in working with this group is to start conversations with ‘this is important because it will impact A,B,C,” explains Tim.
5. Something to Think About
This generation – the Millennials, or Gen Y – has pushed back the life stage a decade.
“The average 29-year-old today is doing what most Generation X or even Baby Boomers did at 21,” says Tim. Young adults aren’t getting married until their 30s. They are having children in their late 30s, or even early 40s.”
Think, too, back to the stereotypical characteristics above and their expecations. “Before 2008, this group expected they would graduate college and get a house as nice as Mom and Dad’s, right?” notes Tim. “Now, they are living through this economic tsunami and they aren’t used to such uncertainty.”
Want to know how to effectively message to different generations? Learn more.
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For more information about, or to connect with Tim, check out:
@timmoorecary on Twitter
linkedin.com/in/timmoorespeaks or www.timmoorespeaks
youtube.com/user/TimMooreSpeaks
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