I’m passionate about integrated, strategic marketing and truly enjoy working closely with shareholders to foster customer-centric, growth-focused collaboration to help companies achieve their goals, as well as elevate their brand, products and services.
As a former business owner of 13 years, I understand first-hand realistic budgets, maximizing reach and minimizing costs to yield the greatest return on your investment. This philosophy allows me to drive results based on clear success metrics, not theory.
Services include:
- Marketing Advocate – Access to professional marketing advice
- Writing/Editing – On point, targeted content development for traditional and new media, communications and public relations
- Content audit of existing marketing materials – A thorough review, basic editing and suggestions for improvement of a business’ marketing materials
- Competitive analysis – General competitive analysis or analysis of a specific marketing strategy (social media or website, for example)
- Enhance or refine brand – Conduct stakeholder interviews, edit/refine positioning statement (30 second elevator speech), mission & vision
- Strategic Marketing Plan Development – Identification of business’ marketing challenges, clearly defined marketing strategies aligned with goals and objectives, target audience identification, market segmentation
- Strategy Development – For a specific product launch or communications outreach effort (i.e. social media)
- Market Research – SWOT, PEST, Competitive, Five Forces Analysis; Identification of Best Practices
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