Background

Developer and Implementer of Innovative Corporate Marketing and Growth Strategies

Bold and enterprising marketing leader with outstanding career achievement track record in marketing, communications, public relations and innovative branding campaigns.
Focuses on the acquisition,expansion and retention of clients to exceed marketing and business plan goals.
Delivers integrated and highly effective marketing programs.
A clear communicator of company brand attributes and brand promise with an objective of maximizing client retention/acquisition levels.

Valuable and Experienced Team Leader and Team Builder

Proven leader with track record for taking ideas from concept to creative, effective, profitable and productive solutions.
Experience in advertising and media, maximizing capture of new market share and niche industries.
Highly developed organization and multi-tasking skills. Self motivated, team player and innovative problem solver.
Builds successful marketing teams through a mentoring leadership style. Inclusive, encouraging, empowering, results focused leader.
Encourages a fun, productive, challenging environment; champions team members to win major accounts, lead accounts to successful outcomes and creates engagement with targeted audiences.

Content Development, Writing and Editing

Highly experienced in the organizational launch of new products, promotions and advertising campaigns, including website marketing and external communications.
Skilled in copywriting to drive engagement, as well as leveraging messages across channels such as online media, blogs, targeted email campaigns, ecommerce, sales promotions, newsletters, publications, whitepapers, annual reports, RFP’s, direct mail, collateral materials, interactive, visual/audio presentations, eBlasts, newsletters.
Confident and dynamic public speaker and compelling presenter; proactive and ethical in the practice of campaign measurements and ROI.

Core Competency Areas

Marketing Skills Overview	Management Strategies	Personal Attributes
Corporate Internal & External Strategic Communications Public Speaking Marketing Planning Development & Editing Market Research Analysis Training & Presentatins Marketing Campaign Development Advertising On & Off-line Marketing Branding Community & Media Relations	Campaign Leadership Special Event Manager Team Leadership Program Leadership Team Training Evaluations Account Management Account Executive New Business Development Cross-Functional Team Liaison Collaborative Team Player Problem Resolution Management	Entrepreneurial Attitude toward Assignments Integrity Accountability Ambition Exceptional Interpersonal Communication Skills Relationship Capital Broker Human Systems Networking Engineer Results-Oriented Philosophy Award-Winning Writer Editor

Virginia Tech, Blacksburg, VA
B.A. in Communication Studies (Journalism) and English
Adjunct Faculty – Department of Communications, Advanced Media Writing
Roanoke Regional Chamber of Commerce Leadership Program | Selectee & Graduate
Girl Scout Gold Awardee

The Greater Roanoke Region – Author – Riverband Books 1998
Founder, Editor, Writer to award-winning local, national & international publications:

Virginia Business | Blue Ridge Business Journal | Office Solutions | Carillon’s Connection | To Health & Self Employed Professional