Strategic Marketing and Messaging to Drive Results
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From The Blog

Guerilla Marketing Wins Business

Guerilla marketing is one approach that helps business secure clear wins over their competeition. The fundamentals are simple. The belief straight forward, but not for all. Vince Lombardi said it best and guerilla marketers must believe that: "Winning is not everything, it is the only thing." At the end of the day guerilla … [Read More...]

The Art of War Emphasizes Strategy and Planning Ahead

Business, like war, is competition. Some win and survive. Some lose and cease to exist.  Many proven approaches exist to help businesses win.   The Art of  War is perhaps the most famous study of strategy written by Sun Tzu. First translated over two hundred years ago, the book remains a classic work of strategy framed … [Read More...]

Business, Like War, is Competition

Business, like war, is competition. Some win and survive. Some lose and cease to exist. Business, like warfare, is a contest of wills, dynamic and fast-paced, based on morale, intellectual strategy, technology and equipment, dealing with the effective and efficient use of limited - and sometimes scare- … [Read More...]

Market Research Helps Businesses Succeed

Here's a guest post I wrote as a member of the Triangle Chapter of the American Marketing Association. Market research,  a critical component of a strategic business plan, is an organized effort and systematic approach to gather and interpret information about a company’s target markets. Market research discovers what … [Read More...]

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Christina Motley
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Charlie Dickens, Photographer

“Christina went above and beyond my expectations when providing critical marketing analysis and recommendations for my business. Not having been in this particular region very long, she was still able to quickly identify, analyize and recommend key target media & marketing outlets for me..." Read More

Joanna Wolfe, Internet Summit 2011

“Christina provided excellent support in the area of Public Relations and Marketing for the 2011 Internet Summit. From tight, yet informational press releases, to providing reliable and trustworthy marketing support Christina made it possible for the rest of the TechMedia staff to focus on other areas...." Read More

Diane Keuhn, President & CEO of VisionPoint Marketing

“Christina understands and applies tried an true principles of marketing: audience identification, messaging, differentiation and media selection. Her work ethic is admirable as is her focus and desire to deliver beyond expectations...” Read More

Susan DuFour, Advertising Director, Danville Register & Bee, a Media General Daily Newspaper

“Christina planned a marketing program for a community wide event. I was very impressed at her thoroughness, her inclusion of everyone in the community, her analysis of whom her target market..." Read more.

William B. Crumpton, Chief Operating Officer, Piedmont Access to Health Services, Inc.

“Christina provided us an enthusiastic and refreshing way of thinking that has really helped move our project forward in such a way that we are expecting nothing short of ultimate success..." Read More

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