The Triangle Chapter of the American Marketing Association (AMA) has been a catalyst in Raleigh, NC and is now emerging as a national marketing leader. Learn more: j.mp/IBIwQn [Read more...]
Triangle American Marketing Association Is Emerging as a National Leader
April 13, 2012 By Leave a Comment
Does the Triangle Region Have Clean Air?
April 12, 2012 By Leave a Comment
Air is often taken for granted. It’s not something everyone thinks about, right? At least not something I’ve thought about that often until working with Triangle Air Awareness in Raleigh. Yet air is essential to living and anything but pure. [Read more...]
Want to Increase Readership & Website Traffic by Triple Digits?
April 11, 2012 By 2 Comments
This one, you don’t want to miss: 10 sure-fire ways to reach more readers, paraphrased in some cases, but from Ann Wylie, an IABC Gold Quill award-winner and well-known communicator. [Read more...]
Raleigh CEO Reaches 100% No Failure Rate
March 27, 2012 By 2 Comments
Over the past few months, I’ve had the pleasure of working with business leader Ronnie Duncan, (@ronnie_duncan) the brain trust behind TimelyText,(@TimelyText) a niche staffing and consulting firm in Raleigh, NC. He places the right person for the right project for the right company and in 2011 delievered 100% business success. That is to say, the business had a ZERO failure rate. [Read more...]
NBC News Digital Shares Tips About Multi-Channel Marketing
March 22, 2012 By 2 Comments
Staying abreast of industry best practices takes a commitment and thirst for new knowledge. As a member of The Triangle American Marketing Association, I enjoy learning from a variety marketing experts who present different topics. This month, Mary Stenmark joined us from NBC News Digital to talk about flexible product differentiation, push-pull marketing and the average ad spend across channels and used the Today Show ─ which has been ranked #1 on TV for 18 years and #1 online for 52 months ─ as an example. Learn more from the event summary blog.
How Messaging Targets Specific Generations
March 7, 2012 By 4 Comments
Messaging and the written word have always been critical components of marketing campaigns. In today’s fast-paced, ever-changing world where information is not only exchanged all over the world, but multiple messages reach audiences simultaneously through various channels – Twitter, email, Facebook, LinkedIn, Pinterest, Google +, etc. – messaging is the most critical component for a successful marketing campaign. [Read more...]
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