Strategic Marketing and Messaging to Drive Results
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Award-winning writing and targeted message development that drives engagement

From The Blog

Business, Like War, is Competition

Business, like war, is competition. Some win and survive. Some lose and cease to exist. Business, like warfare, is a contest of wills, dynamic and fast-paced, based on morale, intellectual strategy, technology and equipment, dealing with the effective and efficient use of limited - and sometimes scare- … [Read More...]

Market Research Helps Businesses Succeed

Here's a guest post I wrote as a member of the Triangle Chapter of the American Marketing Association. Market research,  a critical component of a strategic business plan, is an organized effort and systematic approach to gather and interpret information about a company’s target markets. Market research discovers what … [Read More...]

Personality Types: Knowing Your True Self Leads to Success

Personality types have been a long-time personal passion. It is my belief that the better we know ourselves and each other, the better we can face change, help each other and increase our chances of experiencing success.  In the workplace, understanding each other’s personalities allow leaders to leverage … [Read More...]

Taking Your Pet to Work Fosters Creativity

As a first-time dog owner, I never considered taking my enthusiastic Golden Retriever Bella to work. Of course, she loves to hang out in my home office and always has since the day I brought her home a little over three years ago. So imagine my surprise when I discovered June 24 is an official, annual Take Your Dog to Work … [Read More...]

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Christina Motley
(ph) 919.208.0963
(e) christina@christinamotley.com
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Testimonials

Charlie Dickens, Photographer

“Christina went above and beyond my expectations when providing critical marketing analysis and recommendations for my business. Not having been in this particular region very long, she was still able to quickly identify, analyize and recommend key target media & marketing outlets for me..." Read More

Joanna Wolfe, Internet Summit 2011

“Christina provided excellent support in the area of Public Relations and Marketing for the 2011 Internet Summit. From tight, yet informational press releases, to providing reliable and trustworthy marketing support Christina made it possible for the rest of the TechMedia staff to focus on other areas...." Read More

Diane Keuhn, President & CEO of VisionPoint Marketing

“Christina understands and applies tried an true principles of marketing: audience identification, messaging, differentiation and media selection. Her work ethic is admirable as is her focus and desire to deliver beyond expectations...” Read More

Susan DuFour, Advertising Director, Danville Register & Bee, a Media General Daily Newspaper

“Christina planned a marketing program for a community wide event. I was very impressed at her thoroughness, her inclusion of everyone in the community, her analysis of whom her target market..." Read more.

William B. Crumpton, Chief Operating Officer, Piedmont Access to Health Services, Inc.

“Christina provided us an enthusiastic and refreshing way of thinking that has really helped move our project forward in such a way that we are expecting nothing short of ultimate success..." Read More

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